Visual Information Systems
Starting from 2008 we are responsible for supporting Selgros and Transgourmet chains in terms of signage and decoration. At that time, we also carried out the rebranding of the entire Selgros chain in Poland consisting of 17 sales halls. We also worked during the remodelling of many halls owned by this chain in Germany and Romania.
The system of installation of pallets on high storage racks allowing for easy replacement of seasonal graphics made on PVC boards with UV printing.
Large-size ellipses suspended under hall’s ceiling made of flexible aluminium profiles wrapped with graphics printed on fabric. These elements are designed for marking of individual zones of the sales hall within non-food sector.
The textile department offers dedicated furniture to support the sale of premium products. Made of veneered furniture panels with logos cut-out of acrylic. Their design allows for various configurations depending on needs.
All endings of high storage racks are topped off with grey furniture panels. Product descriptions along with replaceable hero-pricing system and large-size flags were placed on them.
Individual sales zones were separated using a large-format graphics, both printed on PVC boards and textile materials spread over the aluminium profile framework. The names of individual departments have been made of 3D letters.
In order to support sales of own Selgros brand products, we have built in refrigerators and marked them with graphics on PVC boards and integrated multimedia displays.
The Information Point for customers has been fitted with dedicated furniture and a counter. The zone was separated using a special colour code, and marked with 3D letters.